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Think about the time, money, and effort it takes to acquire ONE new client. It's a lot of work right?
The trademark registration process is a long one, but what happens once you deliver that shiny gold sealed registration certificate? Clients seek you out for help protecting their mark, you proceed through the full trademark application process, the mark registers, life goes on.
How do you stay engaged with that client, and set yourself up for repeat business? Of course, you don't want the relationship with your client to end, so if you're interested in learning 10 ways to continue adding value with lower acquisition costs and creating more revenue streams, keep reading.
Unlike other areas of law, a trademark client can have an infinite lifecycle for engagement. This isn’t a one-off litigation case or a one-time visa filing. Most newer trademark attorneys have no idea what to offer after the registration issues, and some are only doing one or two of these.