Conquer the Consultation

Live training: Thursday Jan 29, 2026 at 4:00pm EST.

IYKYK...Like the kids these days are saying...If You Know, You Know. Sonia's infamous Conquer the Consultation class has LONG been a student favorite but it is always part of the Empire tier of 2 Weeks to Trademarks. 

It's time to re-teach this class LIVE with all of Sonia's latest and greatest tips for giving effective consultations. As a special bonus for Cyber Monday only, your registration for this class comes with a FREE replay of Sonia's recent session on Pricing Your Trademark Services so you can learn the two best ways to price trademarks and which one to use, when!

Want to close $15k of new trademark business in only 4 days like one student? Yes you read that right!

Then this is the training for you. 

One of the most important aspects of owning a law firm is, of course, getting that retainer. After all...what good is being a great lawyer if you can't sign clients? This is where you need a solid sales skill set. How to explain the trademark process, how to answer common questions, and how to ensure you receive a YES at the end of the call!

Many attorneys, like yourself, struggle with the sales process, which of course, starts with the consultation. You have questions about how to price your services, what to say, and how to handle certain situations. Luckily, this training has all the answers.

  • Sonia's complete system of handling incoming leads from start to finish, including the software, the processes, and the procedures
  • What order to present information about the trademark process
  • What questions to ask your prospective clients to know immediately whether he or she is worth your time
  • Crafted answers to the most commonly asked questions by prospective clients
  • Time-tested responses to common objections/push back from prospective clients
  • How to handle the "price-shoppers"/"tire-kickers"
  • How to handle the inevitable "LegalZoom" questions
  • Sonia's word-for-word script to explain fees and convey the value we provide as lawyers
  • To bake or not to bake (filing fees into the price): the debate settled (and how to do it, if you choose to)
  • To charge or not to charge for consultations: the debate settled (and how to do it, if you choose to)
  • The best strategies for follow-up after the consultation is finished - how often, what to say, etc.

Testimonials

"I closed $15k of new trademark business in only 4 days after watching Conquer the Consultation!!" – Annette Kabia 

"Thank you for sending me Conquer the Consultation – I really appreciate it. I had my first client consultation today and your video really helped me structure my sales pitch and be more confident. I look forward to other classes. I am so glad I decided to sign up." – Hayoon Kane

"I am partway through your Conquer the Consultation presentation. My mind was completely blown. I incorporated some of the techniques into a consultation I had this morning and I could tell the difference. I am considering changing my consultation process (I charge for them now) because of your video. Thank you thank you!! You're a marketing/legal genius." – Merlyne Jean-Louis

    $597.00

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