{"title":"New!","description":"\u003cdiv\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cbr\u003e\n\u003c\/div\u003e","products":[{"product_id":"let-s-be-miti-great","title":"Let’s Get Miti-GREAT","description":"\u003cdiv class=\"de elHeadlineWrapper ui-droppable de-editable hiddenElementTools\" id=\"tmp_subheadline-53630\" data-de-type=\"headline\" data-de-editing=\"false\" data-title=\"sub-headline\" data-ce=\"true\" data-trigger=\"none\" data-animate=\"fade\" data-delay=\"500\" data-gramm=\"false\" data-google-font=\"Open+Sans\" aria-disabled=\"false\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eWe all know it. Backlogs at the USPTO are longer than ever. \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"de elHeadlineWrapper ui-droppable de-editable hiddenElementTools\" data-de-type=\"headline\" data-de-editing=\"false\" data-title=\"sub-headline\" data-ce=\"true\" data-trigger=\"none\" data-animate=\"fade\" data-delay=\"500\" data-gramm=\"false\" data-google-font=\"Open+Sans\" aria-disabled=\"false\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"de elHeadlineWrapper ui-droppable de-editable hiddenElementTools\" data-de-type=\"headline\" data-de-editing=\"false\" data-title=\"sub-headline\" data-ce=\"true\" data-trigger=\"none\" data-animate=\"fade\" data-delay=\"500\" data-gramm=\"false\" data-google-font=\"Open+Sans\" aria-disabled=\"false\"\u003e\u003cspan\u003eEvery time you have a new client consultation, the question inevitably comes up: How long will the trademark registration process take? And then you've got to cringe, take a deep breath, and explain those loooong wait times to your client. Whew.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"de elHeadlineWrapper ui-droppable de-editable hiddenElementTools\" data-de-type=\"headline\" data-de-editing=\"false\" data-title=\"sub-headline\" data-ce=\"true\" data-trigger=\"none\" data-animate=\"fade\" data-delay=\"500\" data-gramm=\"false\" data-google-font=\"Open+Sans\" aria-disabled=\"false\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cspan\u003eIt's true, much of the trademark registration process is out of our control as trademark practitioners. It is what it is. But did you know there are actually some \u003cem\u003e\u003c\/em\u003ethings \u003cem\u003e\u003c\/em\u003eyou \u003cem\u003ecan \u003c\/em\u003edo to mitigate delays in the examination process for your clients' applications? Wouldn't it be super helpful to learn what those things are so you implement them immediately?!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eLet's Get Miti-GREAT!\u003c\/strong\u003e was taught by Erik Pelton, who used to be an Examining Attorney at the USPTO, so who better to lead this training? He's got all the secret sauce and insider tips that take \u003cem\u003eyears\u003c\/em\u003e \u003cem\u003eof experience\u003c\/em\u003e to accumulate, so you don't have to. \u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eSyllabus:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHow big is the backlog?\u003c\/li\u003e\n\u003cli\u003eWhy is there a backlog?\u003c\/li\u003e\n\u003cli\u003eExpediting applications\u003c\/li\u003e\n\u003cli\u003eHow Examining Attorneys get assigned applications\u003c\/li\u003e\n\u003cli\u003eApplications that go to special USPTO units\u003c\/li\u003e\n\u003cli\u003eOffice Actions and Extensions of Time\u003c\/li\u003e\n\u003cli\u003eFinal refusals and Requests for Reconsideration\u003c\/li\u003e\n\u003cli\u003eWhen to use a Request to Divide and how to file one\u003c\/li\u003e\n\u003cli\u003eRenewal delays and how to minimize the impact on your clients\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003cem\u003eThis course was taught by Sonia Lakhany and Erik Pelton in December of 2023.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cbr\u003e\u003cstrong\u003eTestimonials:\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\"Thank you very much- this was extremely informative!\" - \u003cem\u003eLily Wittmeier\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003e\"It’s great to know that what I have been doing has been confirmed by an amazing practitioner like Erik!\" - \u003cem\u003eMerlyne Jean-Louis\u003c\/em\u003e\u003c\/p\u003e","brand":"4L Education","offers":[{"title":"Default Title","offer_id":43421536911511,"sku":"","price":197.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0074\/5154\/1556\/files\/41.png?v=1701047998"},{"product_id":"all-aboard-the-owner-ship","title":"All Aboard the Owner-Ship","description":"\u003cdiv aria-disabled=\"false\" data-google-font=\"Open+Sans\" data-gramm=\"false\" data-delay=\"500\" data-animate=\"fade\" data-trigger=\"none\" data-ce=\"true\" data-title=\"sub-headline\" data-de-editing=\"false\" data-de-type=\"headline\" id=\"tmp_subheadline-53630\" class=\"de elHeadlineWrapper ui-droppable de-editable hiddenElementTools\"\u003e\n\u003cp\u003eEvery application for a trademark has to have an owner. You probably knew that. Pretty basic information. And usually it's pretty straightforward.\u003c\/p\u003e\n\u003cp\u003eIn most instances, your client\/the Applicant is an individual, a limited liability company, or a corporation. It's all smooth sailing until there are ownership changes, mistakes in the ownership information as entered (perhaps by a\u003cem\u003e pro se \u003c\/em\u003eapplicant or a previous attorney), or when it's time to renew the mark.\u003c\/p\u003e\n\u003cp\u003eTrademark ownership issues can come up at any time during the process - from filing an application, to renewing a registration. We will cover the \u003cstrong\u003emost common challenges regarding ownership\u003c\/strong\u003e, and the \u003cstrong\u003edifferent ways to update ownership\u003c\/strong\u003e when it changes. We'll make sure you know exactly how to handle various scenarios so you don't make a costly error.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eSyllabus:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWhy proper ownership is crucial\u003c\/li\u003e\n\u003cli\u003eDifferent types of ownership (individual, LLC, corporation, partnership, etc)\u003c\/li\u003e\n\u003cli\u003eSignatories and ownership\u003c\/li\u003e\n\u003cli\u003eOwnership and renewal\u003c\/li\u003e\n\u003cli\u003eRenewals and ownership\u003c\/li\u003e\n\u003cli\u003eTrademark assignment filings\u003c\/li\u003e\n\u003cli\u003eHow to differentiate among assignments, \u003cem\u003enunc pro tunc \u003c\/em\u003efilings, mergers, entity conversions, and more\u003c\/li\u003e\n\u003cli\u003eFixing ownership mistakes: Which errors can be corrected and which ones cannot\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003cem\u003eThis course was taught by Sonia Lakhany and Erik Pelton in December of 2023.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eTestimonial:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e“Thanks to you and Erik for creating and providing great\u003cbr\u003econtent!” – \u003cem\u003eXavier Hailey\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cul style=\"font-weight: 400;\"\u003e\u003c\/ul\u003e","brand":"4L Education","offers":[{"title":"Default Title","offer_id":43421540024471,"sku":"","price":97.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0074\/5154\/1556\/files\/42_ba1d0078-7fe6-4f6e-957c-1f96c8e98605.png?v=1701047428"},{"product_id":"filing-without-borders","title":"Filing Without Borders","description":"\u003cdiv class=\"de elHeadlineWrapper ui-droppable de-editable hiddenElementTools\" id=\"tmp_subheadline-53630\" data-de-type=\"headline\" data-de-editing=\"false\" data-title=\"sub-headline\" data-ce=\"true\" data-trigger=\"none\" data-animate=\"fade\" data-delay=\"500\" data-gramm=\"false\" data-google-font=\"Open+Sans\" aria-disabled=\"false\"\u003e\u003cstrong\u003eWhat is \"Filing Without Borders\"?\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"de elHeadlineWrapper ui-droppable de-editable hiddenElementTools\" data-de-type=\"headline\" data-de-editing=\"false\" data-title=\"sub-headline\" data-ce=\"true\" data-trigger=\"none\" data-animate=\"fade\" data-delay=\"500\" data-gramm=\"false\" data-google-font=\"Open+Sans\" aria-disabled=\"false\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"de elHeadlineWrapper ui-droppable de-editable hiddenElementTools\" data-de-type=\"headline\" data-de-editing=\"false\" data-title=\"sub-headline\" data-ce=\"true\" data-trigger=\"none\" data-animate=\"fade\" data-delay=\"500\" data-gramm=\"false\" data-google-font=\"Open+Sans\" aria-disabled=\"false\"\u003e\n\u003cspan\u003eIf your clients are doing business \u003cstrong\u003ebeyond the United States\u003c\/strong\u003e, it is likely you have been asking about trademark protection in other countries. \u003c\/span\u003e\u003cspan\u003eIt is also likely that you have been nervous to take on \u003cstrong\u003eforeign filings\u003c\/strong\u003e for fear of getting it wrong or messing something up. On top of that, terms like \u003c\/span\u003e\u003cspan\u003eWIPO, Paris Convention, and Madrid Protocol can be so confusing, especially if you're new to international filings.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"de elHeadlineWrapper ui-droppable de-editable hiddenElementTools\" data-de-type=\"headline\" data-de-editing=\"false\" data-title=\"sub-headline\" data-ce=\"true\" data-trigger=\"none\" data-animate=\"fade\" data-delay=\"500\" data-gramm=\"false\" data-google-font=\"Open+Sans\" aria-disabled=\"false\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"de elHeadlineWrapper ui-droppable de-editable hiddenElementTools\" data-de-type=\"headline\" data-de-editing=\"false\" data-title=\"sub-headline\" data-ce=\"true\" data-trigger=\"none\" data-animate=\"fade\" data-delay=\"500\" data-gramm=\"false\" data-google-font=\"Open+Sans\" aria-disabled=\"false\"\u003e\u003cspan\u003eOn the other hand, it is an area of trademark practice that is definitely worth learning. Not only will being able to offer foreign filings add value to your current client relationships, it can increase your revenue (!!) by making you more marketable to future potential clients who are looking for that skill set in the trademark attorney with whom they choose to work.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"de elHeadlineWrapper ui-droppable de-editable hiddenElementTools\" data-de-type=\"headline\" data-de-editing=\"false\" data-title=\"sub-headline\" data-ce=\"true\" data-trigger=\"none\" data-animate=\"fade\" data-delay=\"500\" data-gramm=\"false\" data-google-font=\"Open+Sans\" aria-disabled=\"false\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"de elHeadlineWrapper ui-droppable de-editable hiddenElementTools\" data-de-type=\"headline\" data-de-editing=\"false\" data-title=\"sub-headline\" data-ce=\"true\" data-trigger=\"none\" data-animate=\"fade\" data-delay=\"500\" data-gramm=\"false\" data-google-font=\"Open+Sans\" aria-disabled=\"false\"\u003e\n\u003cspan\u003eThe \u003cstrong\u003eFiling Without Borders \u003c\/strong\u003etraining will give you a foundational knowledge of foreign filings and is \u003c\/span\u003e\u003cspan\u003eled by Erik Pelton.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"de elHeadlineWrapper ui-droppable de-editable hiddenElementTools\" data-de-type=\"headline\" data-de-editing=\"false\" data-title=\"sub-headline\" data-ce=\"true\" data-trigger=\"none\" data-animate=\"fade\" data-delay=\"500\" data-gramm=\"false\" data-google-font=\"Open+Sans\" aria-disabled=\"false\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"de elHeadlineWrapper ui-droppable de-editable hiddenElementTools\" data-de-type=\"headline\" data-de-editing=\"false\" data-title=\"sub-headline\" data-ce=\"true\" data-trigger=\"none\" data-animate=\"fade\" data-delay=\"500\" data-gramm=\"false\" data-google-font=\"Open+Sans\" aria-disabled=\"false\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"de elHeadlineWrapper ui-droppable de-editable hiddenElementTools\" data-de-type=\"headline\" data-de-editing=\"false\" data-title=\"sub-headline\" data-ce=\"true\" data-trigger=\"none\" data-animate=\"fade\" data-delay=\"500\" data-gramm=\"false\" data-google-font=\"Open+Sans\" aria-disabled=\"false\"\u003e\u003cstrong\u003eSyllabus:\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"de elHeadlineWrapper ui-droppable de-editable hiddenElementTools\" data-de-type=\"headline\" data-de-editing=\"false\" data-title=\"sub-headline\" data-ce=\"true\" data-trigger=\"none\" data-animate=\"fade\" data-delay=\"500\" data-gramm=\"false\" data-google-font=\"Open+Sans\" aria-disabled=\"false\"\u003e\n\u003cul\u003e\n\u003cli\u003eWho should consider applying internationally\u003c\/li\u003e\n\u003cli\u003eWhere to consider filing internationally\u003c\/li\u003e\n\u003cli\u003eWhat is WIPO?\u003c\/li\u003e\n\u003cli\u003eWhat is the Madrid Protocol?\u003c\/li\u003e\n\u003cli\u003eKey differences between Madrid Protocol and national filings\u003c\/li\u003e\n\u003cli\u003eTrademark classes in different countries\u003c\/li\u003e\n\u003cli\u003eFirst-to-use vs. first-to-file jurisdictions\u003c\/li\u003e\n\u003cli\u003eUse requirements in different countries\u003c\/li\u003e\n\u003cli\u003eWhat is an “effective priority date” under the “Paris Convention”?\u003c\/li\u003e\n\u003cli\u003eIssues that arise in Madrid Protocol filings\u003c\/li\u003e\n\u003cli\u003eHow to estimate costs and price International filing services\u003c\/li\u003e\n\u003cli\u003eManaging an international portfolio\u003c\/li\u003e\n\u003cli\u003eInternational renewals\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003e\u003cem\u003eThis course was taught by Sonia Lakhany and Erik Pelton in December of 2023.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cbr\u003eTestimonial:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e“You guys are TRULY amazing. I have zero qualms about giving you all of my money. Your classes, your guides, your quick answers on FB…all make me a better and more confident attorney. THANK YOU!!! – \u003cem\u003eAnonymous\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cul type=\"disc\"\u003e\u003c\/ul\u003e","brand":"4L Education","offers":[{"title":"Default Title","offer_id":43421541400727,"sku":"","price":297.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0074\/5154\/1556\/files\/44.png?v=1701047900"},{"product_id":"pairings-guide","title":"No Class Left Behind","description":"\u003cp\u003eThere are some things we learn the hard way, and then there are other things where we we have the benefit of someone's years of expertise.\u003c\/p\u003e\n\u003cp\u003eYou are likely familiar with the concept of \"related goods and services\" within trademarks. This is where classes of goods and services are searched together because they are treated as one-and-the-same by the USPTO. The best example of this is apparel. You must also search other classes, such as watches, shoes, and accessories. \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eBut what other \"pairings\" are out there? Several, actually. But don't worry, Sonia's done the heavy lifting for you.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eSyllabus:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis handy guide will help you understand which classes go together, so you don't accidentally leave one out of your search or the application. 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But luckily you came across this guide!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cbr\u003eSyllabus:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis guide takes the \u003cstrong\u003e10 most common businesses that need trademark registrations \u003c\/strong\u003e(Hint: this can actually help you with your marketing!) and features comprehensive and thorough descriptions for each of them. \u003c\/p\u003e\n\u003cp\u003eNow, if you have a client in any of these business sectors (and it is likely that you will), you can simply copy-and-paste the drafted description into TEAS and then shine bright like a diamond in front of your client!\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eTestimonial:\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThank you so much!!! Super helpful! 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Key changes include:\u003cu\u003e\u003c\/u\u003e\u003cu\u003e\u003c\/u\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eThe introduction of a new online application portal (replacing TEAS and TEAS+ for new applications)\u003cu\u003e\u003c\/u\u003e\u003cu\u003e\u003c\/u\u003e\n\u003c\/li\u003e\n\u003cli\u003eIncreased filing fees\u003cu\u003e\u003c\/u\u003e\u003cu\u003e\u003c\/u\u003e\n\u003c\/li\u003e\n\u003cli\u003eUpdated application requirements\u003cu\u003e\u003c\/u\u003e\u003cu\u003e\u003c\/u\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp class=\"MsoNormal\"\u003eThis \u003cstrong\u003e90-minute presentation\u003c\/strong\u003e will provide a comprehensive review of these changes, their implications for trademark practitioners, and the potential effects on clients.\u003cu\u003e\u003c\/u\u003e\u003cu\u003e\u003c\/u\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cbr\u003e\u003cstrong\u003eSyllabus:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnderstand the new USPTO rulemaking effective January 18, 2025.\u003c\/li\u003e\n\u003cli\u003eExplore the new \"Trademark Center\" application portal.\u003c\/li\u003e\n\u003cli\u003eAnalyze the impact of these changes on trademark practitioners.\u003c\/li\u003e\n\u003cli\u003eExamine the effects of the updates on trademark applicants.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003cem\u003eThis course was taught by Sonia Lakhany and Erik Pelton in December of 2024.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eTestimonial:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e“Sonia and Erik are both trademark experts and great personalities who make their courses exciting.\" – \u003cem\u003eTony Booker\u003c\/em\u003e\u003c\/p\u003e","brand":"4L Education","offers":[{"title":"Default Title","offer_id":44859270791319,"sku":null,"price":397.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0074\/5154\/1556\/files\/2025USPTOCHANGES_UPDATESCORRECTONE.png?v=1732900196"},{"product_id":"office-action-boot-camp-2025-edition","title":"Office Action Boot Camp: 2025 Edition","description":"\u003cp class=\"MsoNormal\"\u003e\"Registration of the applied-for mark is refused because of a likelihood of confusion with the marks in U.S. Registration No. ... Trademark Act Section 2(d), 15 U.S.C. §1052(d); see TMEP §§1207.01 et seq. See the attached registration.\"\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eA trademark lawyer's \u003cb\u003e\u003cu\u003emost dreaded words\u003c\/u\u003e\u003c\/b\u003e to read when they open an Office Action...until now! Master the art of USPTO Office Action responses with the Live Reteach of the infamous Office Action Boot Camp!\u003cbr\u003e\u003cbr\u003eIf you've ever cursed under your breath at receiving a \u003cb\u003elikelihood of confusion\u003c\/b\u003e or \u003cb\u003emerely descriptive \u003c\/b\u003erefusal, \u003ci\u003ewe're here to help\u003c\/i\u003e. Perhaps you're \u003cb\u003ebrand new to filing trademarks\u003c\/b\u003e and even the procedural ones (disclaimer, specimen, mark description, identification of goods\/services, etc.) are causing you stress. After all, \u003cb\u003eno one ever teaches you how to properly research and draft an Office Action Response\u003c\/b\u003e do they? Most of the time, you stitch together something, cross your fingers, and hope for the best...because \u003ci\u003ewhy would any trademark attorney teach you the tricks of the trade\u003c\/i\u003e? \u003cbr\u003e\u003cbr\u003eBut thanks to our Office Action Boot Camp, you'll get all the \u003cb\u003einstruction and tutorials\u003c\/b\u003e for easy navigation!\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eWe also offer a WORKBOOK OF OVER 30 SAMPLE RESPONSES\u003c\/b\u003e that you'll ever need to draft winning arguments to reverse the USPTO's refusals! (Please select \"Course + Workbook\" if you would like to include both in your purchase)\u003cbr\u003e\u003cbr\u003eAnd now, for the first-time, enjoy the brand new clinic component to practice your Office Action response skills in real-time. Sonia and Erik will lead you through a series of hypothetical client scenarios and practice assignments in the following areas:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe first steps to take when receiving certain types of Office Actions\u003c\/li\u003e\n\u003cli\u003eWhat information or details to ask your client for, depending on the Office Action you received\u003c\/li\u003e\n\u003cli\u003eEvaluating the viability of winning an Office Action and how to discern the best course of action\u003c\/li\u003e\n\u003cli\u003eHow to respond to procedural Office Actions\u003c\/li\u003e\n\u003cli\u003eDeveloping arguments and frameworks to respond to substantive Office Actions\u003cmeta charset=\"utf-8\"\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDuring the clinic time frame, you'll be given each assignment, given time to draft your best answers, and then - best of all - you'll be able to compare your work to the model answer on the screen!\u003cbr\u003e\u003cbr\u003eWhen we wrap up, we'll even be giving you additional optional homework assignments to complete on your own schedule so that you can check the model answers whenever you are ready. \u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003eThis course was originally taught back in 2018 and was re-taught live for CLE credit in April 2025. \u003cbr\u003e\u003cbr\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSyllabus:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eI. Overview \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePractical matters such as timing, docketing, formatting, filing, and signatures and declarations\u003c\/li\u003e\n\u003cli\u003eUsing the Trademark Manual of Examining Procedure (TMEP)\u003c\/li\u003e\n\u003cli\u003eResearching examples\u003c\/li\u003e\n\u003cli\u003eCreating templates\u003c\/li\u003e\n\u003cli\u003eUsing evidence\u003c\/li\u003e\n\u003cli\u003eWhat types of evidence to include and how to attach it\u003c\/li\u003e\n\u003cli\u003eFirst Office Action versus Final Office Action\/Request for Reconsideration\u003c\/li\u003e\n\u003cli\u003ePreparing for a possible appeal through the Trademark Trial and Appeal Board (TTAB)\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eII. Procedural issues\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDisclaimers\u003c\/li\u003e\n\u003cli\u003eSpecimen issues\u003c\/li\u003e\n\u003cli\u003eIdentification of goods\/services\u003c\/li\u003e\n\u003cli\u003eChanging filing basis\u003c\/li\u003e\n\u003cli\u003eAdding\/deleting classes\u003c\/li\u003e\n\u003cli\u003eFailure to satisfy TEAS Plus requirements\u003c\/li\u003e\n\u003cli\u003eConsent to register name(s), likeness(es), signature(s) of individual(s)\u003c\/li\u003e\n\u003cli\u003eChanges in the drawing of a mark\u003c\/li\u003e\n\u003cli\u003eDescription of mark\u003c\/li\u003e\n\u003cli\u003eColor claims\u003c\/li\u003e\n\u003cli\u003eForeign translations\/transliterations\u003c\/li\u003e\n\u003cli\u003eInformation requests\u003c\/li\u003e\n\u003cli\u003eAmendment to Supplemental Register\u003c\/li\u003e\n\u003cli\u003eCorrecting\/changing an applicant's entity name and\/or address\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIII. Substantive Issues\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAssessing options regarding the cited registrations\u003c\/li\u003e\n\u003cli\u003eAssessing DuPont Factors\u003c\/li\u003e\n\u003cli\u003eDifferences in goods\/services\u003c\/li\u003e\n\u003cli\u003eDifferences in marks (meaning, spelling, appearance, sound, commercial impressions, etc.)\u003c\/li\u003e\n\u003cli\u003eThird-party uses\/registrations\u003c\/li\u003e\n\u003cli\u003eSophisticated consumers\u003c\/li\u003e\n\u003cli\u003ePrior pending applications\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eDescriptiveness:\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003eSuggestive vs. descriptive continuum\u003c\/li\u003e\n\u003cli\u003eDouble entendre\u003c\/li\u003e\n\u003cli\u003eAcquired distinctiveness\u003c\/li\u003e\n\u003cli\u003eDisclaimer\u003c\/li\u003e\n\u003cli\u003eGenericness\u003c\/li\u003e\n\u003cli\u003eOrnamental\/failure to function\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIV. Review of over 30 Successful Office Action Responses (workbook with over 1500 pages!)\u003cbr\u003e\u003cbr\u003eV. Q\u0026amp;A session\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cbr\u003eThis course was taught by Sonia Lakhany and Erik Pelton in April 2025.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cbr\u003eTestimonials:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\"I expected to receive Office Action templates and hear explanations of the templates. \u003cstrong\u003eThis class far exceeded my expectations by the detailed strategies offered to trademark practitioners, the number of templates shared, the external resources suggested the presenters' level of expertise and the duration of the course.\u003c\/strong\u003e Although it was advertised as a five-hour course, I doubted it would (really) last that long! It was clear that both instructors are passionate about the subject matter and helping others. \u003cstrong\u003eSonia is very engaging as an instructor.\u003c\/strong\u003e Her thorough explanations were transparent and helpful. \u003cstrong\u003eI appreciated Erik's level of expertise as a former USPTO trademark examiner\u003c\/strong\u003e and his extremely detailed analyses for the Office Actions and other information he covered\". – \u003cem\u003eKimra Major-Morris\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\"I expected to be taught the basics to more advanced Office Action arguments and how to handle claims. \u003cstrong\u003eThe class more than met my expectations. The workbook alone was a huge help and resource.\u003c\/strong\u003e If anything, I don't think I got EVERYTHING I could out of it due to my lack of experience with Office Actions. That being said, I know it will be an invaluable tool for me to learn, grow, and return to time and again. Much like a treatise. As for the instructors, I appreciate the honesty, candor, and \"realness\". It was nice for someone who clearly knows so much about the topic to be so open and willing to share that information.\" – \u003cem\u003eAnonymous\u003c\/em\u003e\"\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe course was great and came at the right time for me as I am adding more and more trademark work to my core patent practice.\u003c\/strong\u003e The material answered directly some simple practical questions I had – e.g., how to retrieve only registered live marks in a search and downloading multiple records for evidence – and also provided valuable depth to legal arguments for traversing refusals. Kudos to Sonia and Erik!\" – \u003cem\u003eBetsy Dowd\u003c\/em\u003e\"\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eI have been waiting for a publication that lays out effective processes for responding to trademark Office Actions.\u003c\/strong\u003e Erik’s workbook is able to clarify the arcane, and his publication can help any practitioner to analyze and present the best possible arguments to USPTO examining attorneys.\" – \u003cem\u003eSteven Weigler\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\"The Office Action Boot Camp is a one of a kind class that is a great resource for new and experienced trademark lawyers. I have purchased trademark materials from Thompson West and Lexis, and they don’t come close to this class. \u003cstrong\u003eRarely do solo practitioners get to learn from trademark experts, but here is your chance.\u003c\/strong\u003e The class not only provides great content about how to respond to office actions, but you also learn the behind scenes tips and secrets that aren’t often in treatises and CLE’s. The information is comprehensive and a lifetime educational resource you can always refer to when you need to. I’ve already improved my performance. I learned how to structure my response, the important content to include, and what the examining attorney and their bosses need to see to be persuaded. You also learn how to preserve the record, in case the examining attorney doesn’t agree.\u003cstrong\u003e It doesn’t hurt that Sonia and Erik, both trademark experts, are great personalities who make the course exciting\u003c\/strong\u003e.\" – \u003cem\u003eTony Booker\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\"Sonia and Eric's Office Action Bootcamp was awesome! \u003cstrong\u003eI have taken several of Sonia's courses to build upon my skills and they never disappoint. As always, she delivers high-quality content and valuable practice pointers that will build your confidence and make you a better trademark attorney.\u003c\/strong\u003e As an advanced practitioner, I'm looking forward to the upcoming TTAB Academy and anything else she has to offer :)\" – \u003cem\u003eTicora Davis\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\"I just wanted to reach out and say thanks. I purchased your Office Action Boot Camp. \u003cstrong\u003eYou and Erik absolutely crushed it.\u003c\/strong\u003e The info was so helpful and actionable.\" – \u003cem\u003eJoey Vitale\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\"\u003cstrong\u003eI just want to say I 'won' my first Office Action!\u003c\/strong\u003e It was a likelihood of confusion issue and it was a doozy to write. I didn’t think we’d get approval but here we are! Shoutout to Erik Pelton \u0026amp; Sonia Lakhany. \u003cstrong\u003eI drafted the response immediately after their Office Action Response course. It helped me immensely. HIGHLY recommend.\"\u003c\/strong\u003e – \u003cem\u003eTara Murphy\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\"I am about halfway into the video replay and it has been excellent content so far.\u003cstrong\u003e I can't wait to start implementing some of the strategies for responding to Office Actions containing the likelihood of confusion refusals (just received one that will be a pain to address).\u003c\/strong\u003e Also, I took a quick glance at the workbook, which is also excellent. I have already decided to use a lot of formatting, such as providing a table listing the cited registration in the text of an Office Action. Plus, I can't wait to see different substantive arguments and how to structure those substantive arguments. Thanks to you and Erik for creating and providing great content!\" – \u003cem\u003eXavier Hailey\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eIf you haven’t taken Sonia Lakhany's office action class...then you should think about it! The whole workbook has tons of actual office action responses. Worth it to have it \u003cstrong\u003eeasily accessible and not have to reinvent the wheel every time\u003c\/strong\u003e\u003cem\u003e. - Reonna Green\u003c\/em\u003e\u003c\/p\u003e","brand":"4L Education","offers":[{"title":"Course Only","offer_id":45321876537495,"sku":"","price":497.0,"currency_code":"USD","in_stock":true},{"title":"Workbook Only","offer_id":45321876570263,"sku":"","price":497.0,"currency_code":"USD","in_stock":true},{"title":"Course + Workbook","offer_id":45321876603031,"sku":"","price":797.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0074\/5154\/1556\/files\/OfficeActionBootCamp_LiveReteach_f23b5f1c-e340-41ee-a310-e0900684cdfc.png?v=1746205393"},{"product_id":"the-ethical-trademark-attorney-1","title":"The Ethical Trademark Attorney","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eNo one...absolutely no one...wants to have a run-in with the USPTO Office of Enrollment and Discipline (OED). In fact, we should do all we can to make sure we don't risk any disciplinary issues coming our way.\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003e\u003cbr\u003eLuckily, Emil Ali, who was formerly at the USPTO OED, joins us to teach the in's and out's of being an ethical trademark attorney. He made this topic fun and so interesting - you are guaranteed to learn a few things and be surprised by others.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eFor example, did you know posting your clients' registrations on social media is \u003cem\u003enooottt exactlyyy\u003c\/em\u003e the best idea? Tune in to learn more!\u003c\/span\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003e\u003cbr\u003e\u003cstrong\u003eSyllabus:\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong style=\"font-size: 0.875rem;\"\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnderstand why trademark office\u003cbr\u003eactions are time-consuming and how AI can streamline the process.\u003c\/li\u003e\n\u003cli\u003eLearn how ActionResponder was\u003cbr\u003edeveloped to optimize trademark workflows.\u003c\/li\u003e\n\u003cli\u003eReview common substantive refusals\u003cbr\u003eunder Sections 2(d) and 2(e)(1) and strategies for overcoming them.\u003c\/li\u003e\n\u003cli\u003eExplore best practices for\u003cbr\u003ecrafting arguments, citing case law, and using third-party registrations.\u003c\/li\u003e\n\u003cli\u003eStay compliant with USPTO guidance\u003cbr\u003eon the ethical use of AI in trademark law.\u003c\/li\u003e\n\u003cli\u003eWatch a live demonstration of\u003cbr\u003eActionResponder: pulling TSDR data, selecting arguments, and drafting\u003cbr\u003eresponses.\u003c\/li\u003e\n\u003cli\u003eDiscover how to monetize AI tools\u003cbr\u003ewith flat-fee models, bundled packages, and lead generation from TSDR reports.\u003c\/li\u003e\n\u003cli\u003ePreview upcoming ActionResponder\u003cbr\u003efeatures, including support for additional refusal types and automation of\u003cbr\u003edocketing tasks.\u003c\/li\u003e\n\u003cli\u003eLearn how AI integration can scale\u003cbr\u003eyour trademark practice and increase efficiency.\u003c\/li\u003e\n\u003cli\u003eParticipate in a live Q\u0026amp;A\u003cbr\u003eaddressing real-world application, feature requests, and community insights.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003cem\u003eThis course is taught by Sonia Lakhany and Emil Ali. \u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eTestimonial:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\"Thank you very much- this was extremely informative!\" - \u003cem\u003eLily Wittmeier\u003c\/em\u003e\u003c\/p\u003e","brand":"4L Education","offers":[{"title":"Default Title","offer_id":44881072357527,"sku":null,"price":297.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0074\/5154\/1556\/files\/THEETHICALTRADEMARKATTORNEY_64b46eee-df95-4653-ab85-40ce5ba6fbb4.png?v=1732770545"},{"product_id":"navigating-cease-and-desist-letters-live-reteach","title":"Navigating Cease and Desist Letters (Live Reteach)","description":"\u003cp\u003e\u003cstrong\u003eSonia\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eand\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eErik\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eare back! We've had a\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003ehuge demand\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003efor this class and we finally made it happen. Most of us can file an application, deal with Office Actions, and get the mark to registration. But what happens\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003ewhen there is an infringer afterward\u003c\/strong\u003e?\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eOr even before\u003c\/strong\u003e? Even if you aren't a litigator, we should all be equipped with the skill set to send and respond to a trademark infringement cease and desist letter. \u003cspan\u003eSometimes you may even need to send one. We've got you covered either way.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThis training includes:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eInvestigation of the infringement \u003cu\u003e\u003c\/u\u003e\u003cu\u003e\u003c\/u\u003e\n\u003c\/li\u003e\n\u003cli\u003eThe importance of priority (dates, use, etc.)\u003cu\u003e\u003c\/u\u003e\n\u003c\/li\u003e\n\u003cli\u003eMechanics of letter-sending – who to send to, where to send, how to send, etc.\u003c\/li\u003e\n\u003cli\u003eSending a\u003cspan\u003e \u003c\/span\u003e\u003cspan class=\"il\"\u003ecease\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003eand desist letter: Essential terms and sections\u003cu\u003e\u003c\/u\u003e\n\u003c\/li\u003e\n\u003cli\u003eResponding to a\u003cspan\u003e \u003c\/span\u003e\u003cspan class=\"il\"\u003ecease\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003eand desist: Essential terms and sections\u003cu\u003e\u003c\/u\u003e\u003cu\u003e\u003c\/u\u003e\n\u003c\/li\u003e\n\u003cli\u003eTone and word choice (beware of the Streisand Effect)\u003cu\u003e\u003c\/u\u003e\u003cu\u003e\u003c\/u\u003e\n\u003c\/li\u003e\n\u003cli\u003eDemands: What is fair and reasonable\u003c\/li\u003e\n\u003cli\u003eWhat comes next (negotiation, follow-up, etc.)\u003c\/li\u003e\n\u003cli\u003eBonus: Responding to template copyright infringement claims\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eOf course, you knew there would be a workbook available too!*\u003cspan\u003e \u003cbr\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003eThe\u003c\/span\u003e workbook\u003cspan\u003e features over 47 example letters (!!) ranging from amicable to aggressive in nature, covering trademarks, copyrights, AND design patents. Wowzas.\u003cbr\u003e\u003cspan style=\"font-weight: 400;\"\u003e(*If you want to register for the course AND get the workbook, be sure to select \"Course + workbook\" when purchasing!)\u003c\/span\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePLUS...we've armed you with a huge checklist of issues and considerations for: 1) When you are sending; and 2) when you've received one.\u003c\/span\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMost of us can file an application, deal with Office Actions, and get the mark to registration. \u003cbr\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eNavigate the complexities of trademark common law with confidence and expertise. This specialized training is designed for trademark attorneys seeking to deepen their understanding of how common law principles affect trademark rights, disputes, and enforcement strategies.\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat You’ll Learn:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eKey differences between common law and federal trademark rights.\u003c\/li\u003e\n\u003cli\u003ePractical strategies for protecting unregistered marks.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eTips for advising clients on the strengths and limitations of common law rights.\u003c\/li\u003e\n\u003cli\u003eBest practices for leveraging common law protections in litigation and enforcement.\u003c\/li\u003e\n\u003cli\u003eSeveral examples of real-world scenarios involving common law disputes and how to resolve them.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp class=\"MsoNormal\"\u003eAnd now, for the first-time, enjoy the brand new clinic component to practice your cease and desist skills in real-time. Sonia and Erik will lead you through a series of hypothetical client scenarios and practice assignments in the following areas:\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eHow to know when it's time to send \u003cmeta charset=\"utf-8\"\u003ea cease and desist letter\u003c\/li\u003e\n\u003cli\u003eWhat information and details you will need from your client, depending on whether you are sending or receiving a cease and desist letter\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eThe first steps to take if you've received a demand letter\u003c\/li\u003e\n\u003cli\u003eEvaluating the viability of common law and senior user vs. junior user scenarios\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eDuring the clinic time frame, you'll be given each assignment, given time to draft your best answers, and then - best of all - you'll be able to compare your work to the model answer on the screen!\u003cbr\u003e\u003cbr\u003eWhen we wrap up, we'll even be giving you additional optional homework assignments to complete on your own schedule so that you can check the model answers whenever you are ready.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSyllabus:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eInvestigation of the infringement \u003c\/li\u003e\n\u003cli\u003eThe importance of priority (dates, use, etc.)\u003c\/li\u003e\n\u003cli\u003eMechanics of letter-sending – who to send to, where to send, how to send, etc.\u003c\/li\u003e\n\u003cli\u003eSending a cease and desist letter: Essential terms and sections\u003c\/li\u003e\n\u003cli\u003eResponding to a cease and desist: Essential terms and sections\u003c\/li\u003e\n\u003cli\u003eTone and word choice (beware of the Streisand Effect)\u003c\/li\u003e\n\u003cli\u003eDemands: What is fair and reasonable\u003c\/li\u003e\n\u003cli\u003eWhat comes next (negotiation, follow-up, etc.)\u003c\/li\u003e\n\u003cli\u003eBonus: Responding to template copyright infringement claims\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003eThis course was originally taught back in 2019 and was re-taught live by Sonia Lakhany and Erik Pelton in April 2025 for CLE credit now. 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You’ll learn how to set things up the right way from day one, validate your idea before you build it, choose the right product and price point, and use the same tools she relies on to sell online.\u003cbr\u003e\u003cbr\u003eWhether you’re brand new to digital products or you’ve dabbled without the results you wanted, you’ll leave with actionable strategies you can put to work right away.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIn this training, you’ll learn how to:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003eSet up a separate entity and avoid common bar and ethics pitfalls\u003c\/li\u003e\n\u003cli\u003eDecide whether what you know is “enough” to package and sell\u003c\/li\u003e\n\u003cli\u003eChoose the right product type, from templates and checklists to mini courses and full courses\u003c\/li\u003e\n\u003cli\u003ePrice your product to match the transformation it delivers\u003c\/li\u003e\n\u003cli\u003eValidate demand with a pre-sale or early access before you build\u003c\/li\u003e\n\u003cli\u003eFind your audience, or build a community for them\u003c\/li\u003e\n\u003cli\u003eCreate content quickly with Zoom, Loom and Canva\u003c\/li\u003e\n\u003cli\u003eBuild your tech stack with Shopify, Klaviyo, Kajabi, Zapier and Stripe\u003c\/li\u003e\n\u003cli\u003eUse reviews, testimonials and free lead magnets to drive sales\u003c\/li\u003e\n\u003cli\u003eGet back-end help from VAs and freelancers\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePerfect for:\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eAttorneys looking to earn beyond the billable hour\u003c\/li\u003e\n\u003cli\u003eLaw firm owners exploring new revenue streams\u003c\/li\u003e\n\u003cli\u003eLawyers with templates or know-how they want to package and sell\u003c\/li\u003e\n\u003cli\u003eAttorneys who work best in bursts or seasons\u003c\/li\u003e\n\u003cli\u003eAnyone curious about building a digital product business alongside their practice\u003cbr\u003eTurn your unbillable brilliance into products that serve more people and keep earning long after the work is done.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"4L Education","offers":[{"title":"Default Title","offer_id":45967401713815,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0074\/5154\/1556\/files\/SettingBoundariesinYourTrademarkPractice.png?v=1754502931"},{"product_id":"26-ways-to-market-your-tm-practice-in-2026","title":"26 Ways to Market Your Law Practice in 2026","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eOutdated marketing could be costing you clients. Let’s fix that in 2026.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eJust like we wouldn’t let our clients rely on outdated legal advice, it’s time for you to make sure your marketing isn’t stuck in the past either.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eYou already know that you can’t have a successful practice without clients, so whether your current strategies feel stale, time-consuming, or like they only work for extroverts and influencers, this class will give you fresh, modern ideas that actually fit you.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWe’ll cover 26 clear, AI-powered strategies designed to support your growth, your schedule, and your personality—even if marketing feels overwhelming to you or has never felt natural.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWhat to expect:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\u003cspan\u003eEasy wins you can implement quickly (even with a full caseload)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\u003cspan\u003eAI-backed ideas for content, visibility, and engagement\u003cmeta charset=\"utf-8\"\u003e—without overwhelm\u003c\/span\u003e\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\u003cspan\u003eTactics tailored for different personalities (introverts welcome)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\u003cspan\u003eStrategies that protect your professionalism while growing your reach\u003c\/span\u003e\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cspan\u003eMarketing that feels aligned, not awkward\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eBONUS Included:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eGet our exclusive \u003ca href=\"https:\/\/4lclasses.com\/collections\/new\/products\/ai-prompt-pack-for-lawyers\"\u003e\u003cstrong\u003eAI Prompt Pack for Lawyers\u003c\/strong\u003e\u003c\/a\u003e, a downloadable PDF of 25+ AI prompts for lawyers to generate marketing content—think social posts, email scripts, video outlines. It’s plug-and-play, and made for lawyers (not influencers).\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis class is perfect for:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\u003cspan\u003eLawyers in any practice area who want to grow but aren't sure how to market\u003c\/span\u003e\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\u003cspan\u003eLaw firm owners looking to stop wasting time on marketing that doesn't work\u003c\/span\u003e\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cspan\u003eAttorneys ready to stop winging it and start marketing with strategy\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"4L Education","offers":[{"title":"Default Title","offer_id":46284656181399,"sku":null,"price":297.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0074\/5154\/1556\/files\/26_Ways_to_Market_Your_Law_Practice_in_2026.png?v=1764596137"},{"product_id":"ai-proofing-your-law-practice","title":"ESQ \u003e GPT: How to AI-Proof your Law Practice","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eHow to stay competitive with the rise of AI, without losing the human element.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe legal field is changing fast. With new AI tools constantly popping up, it’s easy to feel like you’re falling behind.\u003c\/p\u003e\n\u003cp\u003eAI isn’t coming for your job. But the lawyers who know how to use it to their advantage? They might be. So the question is: will you adapt, or get left behind?\u003c\/p\u003e\n\u003cp\u003eLearn how to integrate AI into your law firm in a way that protects your expertise and preserves the human connection your clients trust you for. You’ll walk away knowing how to use AI to your advantage, instead of at your expense.\u003c\/p\u003e\n\u003cp\u003eWhether you’re AI-curious, overwhelmed by all of the tools out there, or wondering how to keep your services personal in a constantly changing tech world, this class is your roadmap.\u003cbr\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eYou’ll learn:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli role=\"presentation\" dir=\"ltr\"\u003eThe real risks and myths of using AI in your legal practice\u003c\/li\u003e\n\u003cli role=\"presentation\" dir=\"ltr\"\u003eWhere to double down on human touch (and why it matters)\u003c\/li\u003e\n\u003cli role=\"presentation\" dir=\"ltr\"\u003eHow to use AI to streamline without cutting corners\u003c\/li\u003e\n\u003cli role=\"presentation\" dir=\"ltr\"\u003eWhich tools are worth testing, and ones worth skipping\u003c\/li\u003e\n\u003cli role=\"presentation\" dir=\"ltr\"\u003eExamples of how lawyers use AI to work smarter\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis class is perfect for:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli role=\"presentation\" dir=\"ltr\"\u003eAttorneys who want to evolve with the industry, without becoming a robot\u003c\/li\u003e\n\u003cli role=\"presentation\" dir=\"ltr\"\u003eLaw firm owners ready to increase efficiency without sacrificing quality\u003c\/li\u003e\n\u003cli role=\"presentation\" dir=\"ltr\"\u003eLegal professionals wondering where AI fits\u003c\/li\u003e\n\u003cli role=\"presentation\" dir=\"ltr\"\u003eLawyers in any practice area\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003eYou don’t have to fight AI, and it doesn’t have to replace you. Join us and learn how to lead your firm into the future.\u003c\/p\u003e","brand":"4L Education","offers":[{"title":"CLE version","offer_id":46284709167255,"sku":null,"price":197.0,"currency_code":"USD","in_stock":true},{"title":"Non-CLE version","offer_id":46284742361239,"sku":null,"price":97.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0074\/5154\/1556\/files\/ESQGPTHowtoAI-ProofyourLawPractice.png?v=1763690982"},{"product_id":"ai-prompt-pack-for-lawyers","title":"AI Prompt Pack for Lawyers","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eMarketing doesn’t have to be awkward, overwhelming, or all over the place. This AI Prompt Pack gives you the exact words to start with—and the strategy to make them sound like you.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis isn’t another set of vague prompts pulled from the internet. These were created (and used) by lawyers who’ve already tested them in the real world—and are giving you full permission to copy, paste, and plug them right into your favorite AI tool. (Yes, we’re IP lawyers allowing you to copy us, for once!)\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWhether you’re:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\u003cspan\u003eA solo or small firm lawyer trying to market without burning out\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\u003cspan\u003eSomeone who hates social media but knows you need to be visible\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\u003cspan\u003eAn introvert who wants to grow without turning into a content machine\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cspan\u003eOr just tired of staring at a blank page...\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThese prompts are for you.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eYou’ll get 25+ AI prompts to help you:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\u003cspan\u003eGenerate social media content\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\u003cspan\u003eDraft email newsletters that feel human, not spammy\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\u003cspan\u003eCome up with video scripts or outlines, even if you're not \"camera ready\"\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cspan\u003eJumpstart updates to your website copy\u003cmeta charset=\"utf-8\"\u003e—bios, service pages, and more\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePlus: instructions to make the output sound less robotic and more like you, and how to modify for your tone, practice area, and ideal client.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWhy it works:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThese prompts are strategy-backed, language-conscious, and designed to reflect your expertise—not erase it. No “one-size-fits-all” copy. No fluff. Just smart starting points that help you sound like a pro—without writing from scratch.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePlug them in. Make them yours. Market with ease.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eUse these prompts to speed up content creation, reduce decision fatigue, and finally show up online in a way that feels aligned to you.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cstrong\u003eBuy once, reuse forever.\u003c\/strong\u003e Start using AI like a tool to simplify your process, not replace your thinking.\u003c\/span\u003e\u003cem\u003e\u003c\/em\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"4L Education","offers":[{"title":"Default Title","offer_id":46299132330135,"sku":null,"price":97.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0074\/5154\/1556\/files\/The2025-2026Trend-MarkReport_3.png?v=1764118540"},{"product_id":"fast-track-uspto-filing-practice-tutorials","title":"Fast Track: USPTO Filing \u0026 Practice Tutorials","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eThe practical trademark training you actually need—right when you need it.\u003c\/strong\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eLaw school didn’t teach you how to actually file an assignment, respond to a TTAB action, or navigate the USPTO search or ID Manual like a pro. But your clients still expect you to know how.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis video training bundle walks you through the actual filings and procedural skills trademark lawyers use daily. It’s short, specific, and built to be used when you need it most.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eNo CLE bloat. No outdated screenshots. Just practical, no-fluff walkthroughs that show you the how, when, and why behind core trademark procedures.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eYou don’t have to memorize every step. Use it as a reference whenever something new comes up in your practice—or as a fast-track training tool to build skills with confidence.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eDesigned for:\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eLawyers who are newer to trademarks\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAttorneys that are transitioning into trademark practice\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLaw firm owners training team members\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eAnyone who needs a practical refresher (without rewatching a 90-minute CLE)\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eEach 10-20 minute video includes:\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eTips \u0026amp; tricks that save time (and avoid common errors)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLive filing walkthroughs or screen shares\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eExplanations of when and how to file—not just what\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eTopics include:\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eUSPTO ID Manual: How to use it the smart way\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDrafting applications through the Trademark Center\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eDrafting and filing a Notice of Opposition\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDrafting and filing an Answer at the TTAB\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFiling assignments at the USPTO\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eTTAB discovery requests \u0026amp; ex-parte appeals\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFiling trademark renewals\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eNavigating the USPTO trademark search\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eGet immediate access to all videos inside a private training portal. Watch on your own time. Revisit as needed. Start building the skills law school skipped.\u003c\/span\u003e\u003c\/p\u003e","brand":"4L Education","offers":[{"title":"Default Title","offer_id":46300003467415,"sku":null,"price":159.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0074\/5154\/1556\/files\/The2025-2026Trend-MarkReport_2.png?v=1764118206"},{"product_id":"tm-power-hour-file-a-trademark-application-live-with-sonia","title":"TM Power Hour: File a Trademark Application LIVE with Sonia","description":"\u003cp data-start=\"156\" data-end=\"317\"\u003eWatch an experienced trademark attorney file a real application—step by step, screen by screen.\u003c\/p\u003e\n\u003cp data-start=\"319\" data-end=\"518\"\u003eYou’ve seen the checklists, learned the theory, maybe even filed a few trademarks yourself. But sometimes the most helpful thing is watching someone who’s done it a ton of times do it in real time.\u003c\/p\u003e\n\u003cp data-start=\"520\" data-end=\"850\"\u003eIn this recorded live session, Sonia Lakhany walks you through a full trademark application from start to finish, using her own law firm’s logo as the example. You’ll see the thought process, strategy decisions, and real-time explanations behind each choice—so you’re not just memorizing where to click, but understanding \u003cem data-start=\"833\" data-end=\"838\"\u003ewhy\u003c\/em\u003e it matters.\u003c\/p\u003e\n\u003cp data-start=\"852\" data-end=\"869\"\u003eWhat we'll cover:\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cul data-start=\"870\" data-end=\"1116\"\u003e\n\u003cli\u003eStrategic decisions behind filing choices\u003c\/li\u003e\n\u003cli\u003eHow to navigate the application portal smoothly\u003c\/li\u003e\n\u003cli\u003eWhat information you need ready before you file\u003c\/li\u003e\n\u003cli\u003eTips for preventing errors and refusals\u003c\/li\u003e\n\u003cli data-start=\"1064\" data-end=\"1116\"\u003e\n\u003cp data-start=\"1066\" data-end=\"1116\"\u003eLive commentary explaining each step as it happens\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1118\" data-end=\"1144\"\u003eThis class is perfect for:\u003c\/p\u003e\n\u003cul data-start=\"1145\" data-end=\"1281\"\u003e\n\u003cli data-start=\"1230\" data-end=\"1281\"\u003eAttorneys new to trademark applications and filing\u003c\/li\u003e\n\u003cli data-start=\"1230\" data-end=\"1281\"\u003eLaw firm owners looking to train team members\u003c\/li\u003e\n\u003cli data-start=\"1230\" data-end=\"1281\"\u003e\n\u003cp data-start=\"1232\" data-end=\"1281\"\u003eAnyone who’s filed before, but wants a pro’s view\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1283\" data-end=\"1434\"\u003eWatching a real-time filing gives you the confidence to apply what you’ve learned—and avoid common mistakes that slow things down or cost your clients.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"4L Education","offers":[{"title":"Default Title","offer_id":46308867834007,"sku":null,"price":197.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0074\/5154\/1556\/files\/TMPowerHourFileaTrademarkApplicationLIVEwithSonia_3bcf3ff4-5e41-4c9a-ae62-9beec849ef2d.png?v=1769809134"},{"product_id":"how-to-market-your-trademark-law-practice-using-youtube-copy","title":"Enough to be Dangerous: What Every TM Attorney Needs to Know About Business Formations","description":"\u003cp data-start=\"173\" data-end=\"608\"\u003eIn this training, Octavia Otusajo, founder and managing attorney of Canton Law, walks through the critical legal foundations entrepreneurs and small businesses need to build and protect their ventures. Drawing from her experience as both a business and estate planning attorney - and as an entrepreneur herself - Octavia shares practical insights on entity formation, contracts, asset protection, and long-term planning considerations.\u003c\/p\u003e\n\u003cp data-start=\"610\" data-end=\"833\"\u003eThis course is designed to help attorneys better advise business clients on how structure and planning decisions impact risk, scalability, and sustainability, with real-world examples you can immediately apply in practice.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cbr\u003eThis course was taught by Sonia Lakhany and Octavia Otusajo in January 2026.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/em\u003e\u003cem\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"4L Education","offers":[{"title":"Default Title","offer_id":46541080166551,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0074\/5154\/1556\/files\/octavia.png?v=1767822708"},{"product_id":"how-to-plan-your-work-week-as-a-tm-attorney","title":"\u2028How to Plan Your Work Week as a TM Attorney","description":"\u003cp data-start=\"156\" data-end=\"317\"\u003eRunning a trademark practice often means juggling searches, applications, Office Actions, client communications, and administrative work all while trying to stay organized and avoid burnout.\u003c\/p\u003e\n\u003cp data-start=\"156\" data-end=\"317\"\u003eIn this practical training, Sonia shares a simple framework for planning your workweek as a trademark attorney, including how to audit recurring tasks, batch similar work, and structure your schedule for greater efficiency. You’ll walk away with a clear system for mapping out your week so you can manage your workload more intentionally, stay on top of deadlines, and create a practice that runs more smoothly.\u003c\/p\u003e\n\u003cp data-start=\"156\" data-end=\"317\"\u003e\u003cem\u003eThis course is taught by Sonia Lakhany\u003cspan\u003e in March 2026.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"4L Education","offers":[{"title":"Default Title","offer_id":47104507773079,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0074\/5154\/1556\/files\/HowtoPlanYourWorkWeekasaTMAttorney.png?v=1773073908"},{"product_id":"starting-a-trademark-practice-on-a-budget","title":"Starting a Trademark Practice on a Budget","description":"\u003cp\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eIn this practical training, Sonia shares her favorite strategies, tools, and shortcuts for building and growing a trademark practice while keeping overhead low. Learn which startup expenses are actually necessary, where you can save money, and how to leverage today's technology to operate more efficiently from day one.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTopics include:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBudget-friendly docketing and practice management options\u003c\/li\u003e\n\u003cli\u003eEssential startup costs vs. unnecessary expenses\u003c\/li\u003e\n\u003cli\u003eSearch software and trademark workflow recommendations\u003c\/li\u003e\n\u003cli\u003ePayroll, malpractice insurance, and business setup tips\u003c\/li\u003e\n\u003cli\u003eUsing AI tools like Claude to automate administrative tasks and increase profitability\u003c\/li\u003e\n\u003cli\u003eSmart ways to scale before hiring additional team members\u003c\/li\u003e\n\u003cli\u003eReal-world lessons from building a successful trademark practice\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWhether you're just starting your trademark practice or looking to streamline your existing firm, this session is packed with actionable advice to help you work smarter, reduce costs, and maximize profit.\u003c\/p\u003e","brand":"4L Education","offers":[{"title":"Default Title","offer_id":47930974601367,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0074\/5154\/1556\/files\/StartingaTMPracticeonaBudget-shopify.png?v=1781797469"},{"product_id":"the-best-worst-ways-to-market-your-trademark-practice","title":"The Best (\u0026 Worst) Ways to Market Your Trademark Practice","description":"\u003cdiv class=\"qMYqUG_convSearchResultHighlightRoot\"\u003e\n\u003cdiv class=\"\" data-turn-id-container=\"request-WEB:e6d93c4f-7b19-4ef5-b676-8ca203355383-77\" data-is-intersecting=\"true\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:e6d93c4f-7b19-4ef5-b676-8ca203355383-77\" data-turn-id-container=\"request-WEB:e6d93c4f-7b19-4ef5-b676-8ca203355383-77\" data-testid=\"conversation-turn-2\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv data-conversation-screenshot-content=\"\" class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"4263a2a1-3825-4a98-ae46-6b1579909e90\" dir=\"auto\" data-message-model-slug=\"gpt-5-5\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\"\u003e\n\u003cp data-start=\"137\" data-end=\"527\"\u003eIn this practical training, Sonia shares the marketing strategies that have helped her build a thriving trademark practice without relying on complicated funnels, expensive advertising, or constant social media posting. Learn how to attract more trademark clients by simplifying your messaging, creating content that actually converts, and using AI to market your practice more effectively.\u003c\/p\u003e\n\u003cp data-start=\"529\" data-end=\"548\"\u003e\u003cstrong data-start=\"529\" data-end=\"548\"\u003eTopics include:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"550\" data-end=\"1220\"\u003e\n\u003cli data-start=\"550\" data-end=\"632\"\u003eHow to explain trademarks in plain English that resonates with potential clients\u003c\/li\u003e\n\u003cli data-start=\"633\" data-end=\"710\"\u003eAvoiding common marketing mistakes that make attorneys blend into the crowd\u003c\/li\u003e\n\u003cli data-start=\"711\" data-end=\"790\"\u003eCreating webinar, video, and social media content that attracts ideal clients\u003c\/li\u003e\n\u003cli data-start=\"791\" data-end=\"863\"\u003eThe power of storytelling and why it converts better than legal jargon\u003c\/li\u003e\n\u003cli data-start=\"864\" data-end=\"966\"\u003eAI strategies for improving marketing copy, brainstorming content, and creating graphics with Claude\u003c\/li\u003e\n\u003cli data-start=\"967\" data-end=\"1047\"\u003eWhy authenticity outperforms polished marketing (and what to focus on instead)\u003c\/li\u003e\n\u003cli data-start=\"1048\" data-end=\"1131\"\u003eNetworking, speaking, and referral strategies that consistently generate business\u003c\/li\u003e\n\u003cli data-start=\"1132\" data-end=\"1220\"\u003ePractical marketing tips you can implement immediately to grow your trademark practice\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1222\" data-end=\"1457\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eWhether you're just beginning to market your trademark practice or looking to generate more consistent leads, this session is packed with actionable strategies to help you stand out, build trust, and grow your business with confidence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mt-3 w-full empty:hidden\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"4L Education","offers":[{"title":"Default Title","offer_id":47970455584919,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0074\/5154\/1556\/files\/HowtoPlanYourWorkWeekasaTMAttorney_87f6f22a-93d3-438d-b88b-b37de8e78618.png?v=1782948134"},{"product_id":"whats-final-vs-fixable-in-a-trademark-application","title":"What's Final vs Fixable in a Trademark Application","description":"\u003cdiv class=\"qMYqUG_convSearchResultHighlightRoot\"\u003e\n\u003cdiv class=\"\" data-turn-id-container=\"request-WEB:e6d93c4f-7b19-4ef5-b676-8ca203355383-77\" data-is-intersecting=\"true\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:e6d93c4f-7b19-4ef5-b676-8ca203355383-77\" data-turn-id-container=\"request-WEB:e6d93c4f-7b19-4ef5-b676-8ca203355383-77\" data-testid=\"conversation-turn-2\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv data-conversation-screenshot-content=\"\" class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"4263a2a1-3825-4a98-ae46-6b1579909e90\" dir=\"auto\" data-message-model-slug=\"gpt-5-5\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\"\u003e\n\u003cp data-start=\"89\" data-end=\"253\"\u003eOne of the biggest fears new trademark attorneys have is making a mistake that can't be undone. The good news is that most trademark application issues are fixable.\u003c\/p\u003e\n\u003cp data-start=\"255\" data-end=\"655\"\u003eIn this practical training, Sonia Lakhany walks through the trademark application process and explains which parts of an application can be corrected, which decisions are final, and how to avoid the most common filing mistakes before they happen. You'll gain confidence in navigating applications, responding to office actions, and understanding what truly matters throughout the examination process.\u003c\/p\u003e\n\u003cp data-start=\"657\" data-end=\"826\"\u003eWhether you're filing your first application or looking to strengthen your trademark practice, this workshop will help you approach every filing with greater confidence.\u003c\/p\u003e\n\u003cp data-start=\"828\" data-end=\"870\"\u003e\u003cstrong\u003eIn this training, you'll learn how to:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"871\" data-end=\"1414\"\u003e\n\u003cli data-start=\"871\" data-end=\"929\"\u003eDistinguish between fixable mistakes and material errors\u003c\/li\u003e\n\u003cli data-start=\"930\" data-end=\"986\"\u003eUnderstand what can and cannot be changed after filing\u003c\/li\u003e\n\u003cli data-start=\"987\" data-end=\"1041\"\u003eAvoid the most common trademark application mistakes\u003c\/li\u003e\n\u003cli data-start=\"1042\" data-end=\"1091\"\u003eChoose the correct filing basis with confidence\u003c\/li\u003e\n\u003cli data-start=\"1092\" data-end=\"1138\"\u003eProperly evaluate specimens and proof of use\u003c\/li\u003e\n\u003cli data-start=\"1139\" data-end=\"1187\"\u003eDraft stronger goods and services descriptions\u003c\/li\u003e\n\u003cli data-start=\"1188\" data-end=\"1246\"\u003eUnderstand how trademark examiners evaluate applications\u003c\/li\u003e\n\u003cli data-start=\"1247\" data-end=\"1293\"\u003eManage client expectations when issues arise\u003c\/li\u003e\n\u003cli data-start=\"1294\" data-end=\"1346\"\u003eCreate systems that reduce filing errors over time\u003c\/li\u003e\n\u003cli data-start=\"1347\" data-end=\"1414\"\u003eBuild confidence when preparing and filing trademark applications\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1416\" data-end=\"1432\"\u003e\u003cstrong data-start=\"1416\" data-end=\"1432\"\u003ePerfect for:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1433\" data-end=\"1616\"\u003e\n\u003cli data-start=\"1433\" data-end=\"1458\"\u003eNew trademark attorneys\u003c\/li\u003e\n\u003cli data-start=\"1459\" data-end=\"1499\"\u003eAttorneys expanding into trademark law\u003c\/li\u003e\n\u003cli data-start=\"1500\" data-end=\"1520\"\u003eSolo practitioners\u003c\/li\u003e\n\u003cli data-start=\"1521\" data-end=\"1542\"\u003eLaw firm associates\u003c\/li\u003e\n\u003cli data-start=\"1543\" data-end=\"1616\"\u003eTrademark professionals looking to strengthen their application process\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1618\" data-end=\"1847\"\u003eLearn how to confidently navigate trademark applications, avoid preventable mistakes, and understand when an issue is simply part of the normal examination process rather than a costly error.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"4L Education","offers":[{"title":"Default Title","offer_id":48005932286103,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0074\/5154\/1556\/files\/What_sFinalvs.FixableinaTrademarkApplication_9ec86426-2e64-4788-bd5b-b98dc11b9180.png?v=1783722674"},{"product_id":"how-to-charge-for-trademark-consultations","title":"How to Charge for Trademark Consultations","description":"\u003cdiv class=\"qMYqUG_convSearchResultHighlightRoot\"\u003e\n\u003cdiv class=\"\" data-turn-id-container=\"request-WEB:e6d93c4f-7b19-4ef5-b676-8ca203355383-77\" data-is-intersecting=\"true\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:e6d93c4f-7b19-4ef5-b676-8ca203355383-77\" data-turn-id-container=\"request-WEB:e6d93c4f-7b19-4ef5-b676-8ca203355383-77\" data-testid=\"conversation-turn-2\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv data-conversation-screenshot-content=\"\" class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"4263a2a1-3825-4a98-ae46-6b1579909e90\" dir=\"auto\" data-message-model-slug=\"gpt-5-5\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\"\u003e\n\u003cp data-start=\"32\" data-end=\"77\"\u003e\u003cstrong data-start=\"32\" data-end=\"77\"\u003eHow to Charge for Trademark Consultations\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"79\" data-end=\"181\"\u003eConfidently charge for consultations and convert more potential clients into paying trademark clients.\u003c\/p\u003e\n\u003cp data-start=\"183\" data-end=\"488\"\u003eOne of the biggest challenges for trademark attorneys isn't learning the law, it's learning how to run a profitable practice. If you've ever wondered whether you should charge for consultations, how much to charge, or how to confidently discuss your fees without feeling \"salesy,\" this training is for you.\u003c\/p\u003e\n\u003cp data-start=\"490\" data-end=\"860\"\u003eIn this practical workshop, Sonia Lakhany walks through her proven consultation framework used to build a thriving trademark practice. You'll learn when it's time to transition from free consultations, how to structure your consultation process, common pricing strategies, and simple techniques that help increase conversions while respecting your clients and your time.\u003c\/p\u003e\n\u003cp data-start=\"862\" data-end=\"1022\"\u003eWhether you're brand new to trademark law or looking to refine your consultation process, you'll leave with actionable strategies you can implement immediately.\u003c\/p\u003e\n\u003cp data-start=\"1024\" data-end=\"1066\"\u003e\u003cstrong\u003eIn this training, you'll learn how to:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1067\" data-end=\"1678\"\u003e\n\u003cli data-start=\"1067\" data-end=\"1126\"\u003eDecide when to transition from free to paid consultations\u003c\/li\u003e\n\u003cli data-start=\"1127\" data-end=\"1196\"\u003eDetermine appropriate consultation pricing based on your experience\u003c\/li\u003e\n\u003cli data-start=\"1197\" data-end=\"1247\"\u003eStructure consultations using a proven framework\u003c\/li\u003e\n\u003cli data-start=\"1248\" data-end=\"1299\"\u003ePresent pricing confidently without feeling pushy\u003c\/li\u003e\n\u003cli data-start=\"1300\" data-end=\"1350\"\u003eIncrease consultation-to-client conversion rates\u003c\/li\u003e\n\u003cli data-start=\"1351\" data-end=\"1430\"\u003eUse consultation fee credits to encourage prospective clients to move forward\u003c\/li\u003e\n\u003cli data-start=\"1431\" data-end=\"1491\"\u003eSet expectations around timelines, pricing, and next steps\u003c\/li\u003e\n\u003cli data-start=\"1492\" data-end=\"1536\"\u003eKeep consultations focused and on schedule\u003c\/li\u003e\n\u003cli data-start=\"1537\" data-end=\"1587\"\u003eHandle common pricing objections with confidence\u003c\/li\u003e\n\u003cli data-start=\"1588\" data-end=\"1678\"\u003eCreate a consultation process that attracts qualified clients while protecting your time\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1680\" data-end=\"1696\"\u003e\u003cstrong data-start=\"1680\" data-end=\"1696\"\u003ePerfect for:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1697\" data-end=\"1903\"\u003e\n\u003cli data-start=\"1697\" data-end=\"1722\"\u003eNew trademark attorneys\u003c\/li\u003e\n\u003cli data-start=\"1723\" data-end=\"1743\"\u003eSolo practitioners\u003c\/li\u003e\n\u003cli data-start=\"1744\" data-end=\"1784\"\u003eAttorneys growing a trademark practice\u003c\/li\u003e\n\u003cli data-start=\"1785\" data-end=\"1831\"\u003eLaw firm owners refining their sales process\u003c\/li\u003e\n\u003cli data-start=\"1832\" data-end=\"1903\"\u003eLawyers looking to improve consultation conversions and profitability\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1905\" data-end=\"2078\"\u003eBuild a consultation process that feels authentic, respects your expertise, and helps you consistently turn conversations into clients.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"4L Education","offers":[{"title":"Default Title","offer_id":48005937037463,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0074\/5154\/1556\/files\/HowtoPlanYourWorkWeekasaTMAttorney_2.png?v=1783723270"},{"product_id":"would-you-like-fries-with-that-offering-services-beyond-trademarks","title":"\"Would you like fries with that?\": Offering Services Beyond Trademarks","description":"\u003cdiv class=\"qMYqUG_convSearchResultHighlightRoot\"\u003e\n\u003cdiv class=\"\" data-turn-id-container=\"request-WEB:e6d93c4f-7b19-4ef5-b676-8ca203355383-77\" data-is-intersecting=\"true\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:e6d93c4f-7b19-4ef5-b676-8ca203355383-77\" data-turn-id-container=\"request-WEB:e6d93c4f-7b19-4ef5-b676-8ca203355383-77\" data-testid=\"conversation-turn-2\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv data-conversation-screenshot-content=\"\" class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"4263a2a1-3825-4a98-ae46-6b1579909e90\" dir=\"auto\" data-message-model-slug=\"gpt-5-5\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\"\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003e\"Would you like fries with that?\": Offering Services Beyond Trademarks\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eGrow your trademark practice by offering more value to the clients you already have.\u003cbr\u003e\u003cbr\u003eOne of the most overlooked ways to grow a trademark practice isn't finding more clients, it's serving the ones you already have more fully. If you've ever wondered what else you could offer beyond searches and applications, or how to add services without overwhelming clients or yourself, this training is for you.\u003cbr\u003eIn this practical workshop, Sonia Lakhany walks through how to think about your practice in business terms using two key metrics, average transaction value (ATV) and customer lifetime value (CLV). You'll learn why audits are the best starting point, how to offer watch monitoring services using skills you already have, and simple ways to package and price add-on services so they actually sell.\u003cbr\u003eWhether you're just getting your first few clients or have years of past clients to reconnect with, you'll leave with actionable strategies you can implement immediately.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIn this training, you'll learn how to:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003eUse ATV and CLV to grow revenue without more marketing\u003c\/li\u003e\n\u003cli\u003eOffer brand and IP audits as a standalone service or a client outreach tool\u003c\/li\u003e\n\u003cli\u003eRun audits through a simple intake form instead of your calendar\u003c\/li\u003e\n\u003cli\u003eExplain the gap in USPTO protection so clients see the value of watch monitoring\u003c\/li\u003e\n\u003cli\u003eOffer watch monitoring services with no new skill set required\u003c\/li\u003e\n\u003cli\u003eChoose a watch monitoring tool based on cost and ease of use\u003c\/li\u003e\n\u003cli\u003eStructure a clear, client-friendly watch report\u003c\/li\u003e\n\u003cli\u003ePrice add-on services with flat fees, subscriptions, retainers, or free trials\u003c\/li\u003e\n\u003cli\u003ePackage different services for different types of clients\u003c\/li\u003e\n\u003cli\u003eBuild a referral bench for services you don't want to handle yourself\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePerfect for:\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eNew trademark attorneys\u003c\/li\u003e\n\u003cli\u003eSolo practitioners\u003c\/li\u003e\n\u003cli\u003eAttorneys growing a trademark practice\u003c\/li\u003e\n\u003cli\u003eLaw firm owners looking to increase revenue per client\u003c\/li\u003e\n\u003cli\u003eLawyers who want recurring revenue from their existing client base\u003cbr\u003eTurn every client relationship into a long-term partnership by offering the services they didn't know they needed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"4L Education","offers":[{"title":"Default Title","offer_id":68017551179927,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0074\/5154\/1556\/files\/shopify-preview.png?v=1791409746"},{"product_id":"the-pros-and-cons-of-various-trademark-pricing-models","title":"The Pros and Cons of Various Trademark Pricing Models","description":"\u003cdiv class=\"qMYqUG_convSearchResultHighlightRoot\"\u003e\n\u003cdiv class=\"\" data-turn-id-container=\"request-WEB:e6d93c4f-7b19-4ef5-b676-8ca203355383-77\" data-is-intersecting=\"true\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:e6d93c4f-7b19-4ef5-b676-8ca203355383-77\" data-turn-id-container=\"request-WEB:e6d93c4f-7b19-4ef5-b676-8ca203355383-77\" data-testid=\"conversation-turn-2\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv data-conversation-screenshot-content=\"\" class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"4263a2a1-3825-4a98-ae46-6b1579909e90\" dir=\"auto\" data-message-model-slug=\"gpt-5-5\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\"\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eThe Pros and Cons of Various Trademark Pricing Models\u003cbr\u003e\u003c\/strong\u003e\u003cbr\u003eChoose the pricing model that fits your practice, sells better, and keeps you profitable.\u003cbr\u003e\u003cbr\u003eKnowing how to file a trademark is only half the battle. Knowing how to price your services is what keeps your practice running. If you’ve ever wondered whether to charge per stage or one upfront package, how to price 1(b) applications, or how to stop chasing clients for the next payment, this training is for you.\u003cbr\u003e\u003cbr\u003eIn this practical workshop, Sonia Lakhany breaks down the two main pricing models for trademark services: pay-as-you-go and the all-inclusive retainer. You’ll learn the pros and cons of each from both the client’s and the attorney’s point of view, the clues that tell you which model to pitch in a consultation, and real-world answers to common pricing questions from practicing trademark attorneys.\u003cbr\u003e\u003cbr\u003eWhether you’re setting your prices for the first time or rethinking how you package your services, you’ll leave with actionable strategies you can implement immediately.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIn this training, you’ll learn how to:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003eCompare pay-as-you-go pricing with all-inclusive retainers\u003c\/li\u003e\n\u003cli\u003eDecide what to include, and what to leave out, of an all-inclusive package\u003c\/li\u003e\n\u003cli\u003eExplain the pros and cons of each model to clients\u003c\/li\u003e\n\u003cli\u003eRecognize the clues that tell you which model to pitch\u003c\/li\u003e\n\u003cli\u003eAvoid confusing prospective clients during consultations\u003c\/li\u003e\n\u003cli\u003ePrice 1(b) applications and office action responses appropriately\u003c\/li\u003e\n\u003cli\u003eUse consultation fee credits to create urgency\u003c\/li\u003e\n\u003cli\u003eBuild a one-page rate sheet for clients and referral partners\u003c\/li\u003e\n\u003cli\u003eStructure hybrid packages for multi-mark clients\u003c\/li\u003e\n\u003cli\u003eKeep files moving without constant client follow-up\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePerfect for:\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eNew trademark attorneys\u003c\/li\u003e\n\u003cli\u003eSolo practitioners\u003c\/li\u003e\n\u003cli\u003eAttorneys growing a trademark practice\u003c\/li\u003e\n\u003cli\u003eLaw firm owners refining their pricing\u003c\/li\u003e\n\u003cli\u003eLawyers looking to improve cash flow and profitability\u003cbr\u003ePrice your services with confidence, so you can serve clients well and build a more profitable trademark practice.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"4L Education","offers":[{"title":"Default Title","offer_id":68038536528023,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0074\/5154\/1556\/files\/0001-6574648340534740282.png?v=1791836434"},{"product_id":"how-to-design-a-black-friday-cyber-monday-trademark-promo","title":"How to Design a Black Friday \/ Cyber Monday Trademark Promo","description":"\u003cdiv class=\"qMYqUG_convSearchResultHighlightRoot\"\u003e\n\u003cdiv class=\"\" data-turn-id-container=\"request-WEB:e6d93c4f-7b19-4ef5-b676-8ca203355383-77\" data-is-intersecting=\"true\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:e6d93c4f-7b19-4ef5-b676-8ca203355383-77\" data-turn-id-container=\"request-WEB:e6d93c4f-7b19-4ef5-b676-8ca203355383-77\" data-testid=\"conversation-turn-2\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv data-conversation-screenshot-content=\"\" class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"4263a2a1-3825-4a98-ae46-6b1579909e90\" dir=\"auto\" data-message-model-slug=\"gpt-5-5\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\"\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eHow to Design a Black Friday \/ Cyber Monday Trademark Promo\u003cbr\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eCreate a holiday promotion that brings in trademark clients without discounting away the value of your legal services.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eMost trademark clients don’t feel any urgency to file, which means good prospects can sit on a search or application for months. If you’ve wondered whether a law firm can run a Black Friday sale, what to offer, or how to promote it without looking like a door-buster ad, this training is for you.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eIn this practical workshop, Sonia Lakhany walks through how to plan a Black Friday\/Cyber Monday promotion for a trademark practice. You’ll learn who to target, how to structure offers at any experience level, how to handle the ethics and logistics, and what to say to give clients a real reason to move forward before the end of the year.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eWhether you’re taking your first trademark clients or looking to re-engage the ones you already have, you’ll leave with actionable strategies you can implement immediately.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eIn this training, you’ll learn how to:\u003c\/p\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003eSegment your list by where each contact is in the trademark process\u003c\/li\u003e\n\u003cli\u003eChoose a discount that feels like a real deal without devaluing your services\u003c\/li\u003e\n\u003cli\u003eBuild bundles, BOGO offers, and search and application packages\u003c\/li\u003e\n\u003cli\u003eAdd high-value bonuses like IP audits, agreement reviews, and contract checklists\u003c\/li\u003e\n\u003cli\u003eUse consultation fee credits as a simple promotion\u003c\/li\u003e\n\u003cli\u003eOffer maintenance plans and watch monitoring to current and past clients\u003c\/li\u003e\n\u003cli\u003eCreate an office action review offer that brings in new business\u003c\/li\u003e\n\u003cli\u003eHandle conflict checks and operating versus trust account questions\u003c\/li\u003e\n\u003cli\u003eWrite messaging around filing timelines, the pre-holiday queue, and tax deductions\u003c\/li\u003e\n\u003cli\u003eBuild up to your promo early so it doesn’t get lost in holiday inbox noise\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003ePerfect for:\u003c\/p\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003eNew trademark attorneys\u003c\/li\u003e\n\u003cli\u003eSolo practitioners\u003c\/li\u003e\n\u003cli\u003eAttorneys adding trademarks to an existing practice\u003c\/li\u003e\n\u003cli\u003eLaw firm owners looking to re-engage past clients\u003c\/li\u003e\n\u003cli\u003eLawyers who want to market their services without competing on price\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003eBuild a holiday promotion that feels authentic to your practice, protects your value, and turns the season’s buying mood into new trademark clients.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"4L Education","offers":[{"title":"Default Title","offer_id":68257342193815,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0074\/5154\/1556\/files\/0001-349550132094376534.png?v=1793830670"}],"url":"https:\/\/4lclasses.com\/collections\/new.oembed?page=3","provider":"4L Education","version":"1.0","type":"link"}