Understanding the Amazon® Brand Registry

If you have clients who sell products online and have e-commerce websites, you've definitely heard about the Amazon ® Brand Registry.

It is an exclusive program offered by Amazon® that legitimizes your client's brand. It also gives your client advantages over non-registered brands. But how do you go about counseling your client's on their rights and obligations of being an online seller?That's where this class will come in handy. 

Understanding the Amazon® Brand Registry will be led by Mario Simonyan, one of the leading experts on the Amazon® Brand Registry. Mario has built and sold not one, but two, 7-figure Amazon® private-label brands. He is the Founding Attorney of ESQgo, the preeminent law firm for Amazon Third-Party Sellers and is the best-selling author of "On the Corner of IP and Amazon.

"Fun fact: Mario is also one of Sonia's earliest 2 Weeks to Trademarks students! He enrolled back in 2018 and has been crushing it in his law practice ever since. 

Syllabus:

• Introduction to the Amazon® Brand Registry 
• Eligibility for the Brand Registry
• Benefits of the Brand Registry
• The enrollment process
• How to enforce a client's IP rights, including the process and type of proof needed to be successful
• Photographs with infringing material that are used by third-party Amazon® sellers and what can be done
• What happens where multiple parties own a trademark registration for the same or similar mark, but are selling sufficiently different goods
• To what extent Amazon ® actually enforces their policies 
• What to do when an infringer claims your client's trademark registration and brand

This course was taught by Sonia Lakhany and Mario Simonyan in December of 2023.

Testimonials:

"This was a complete treasure trove of Amazon Brand Registry info - THANK YOU!" - Lily Wittmeier, Esq.

"Thanks so much!!" - Merlyne Jean-Louis,  Esq. 

 "Loved this!" - Elizabeth Milian,  Esq.

"This was AWESOME! Thank you Mario and Sonia!" - Monica Shepard, Esq.