{"product_id":"how-to-design-a-black-friday-cyber-monday-trademark-promo","title":"How to Design a Black Friday \/ Cyber Monday Trademark Promo","description":"\u003cdiv class=\"qMYqUG_convSearchResultHighlightRoot\"\u003e\n\u003cdiv class=\"\" data-turn-id-container=\"request-WEB:e6d93c4f-7b19-4ef5-b676-8ca203355383-77\" data-is-intersecting=\"true\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:e6d93c4f-7b19-4ef5-b676-8ca203355383-77\" data-turn-id-container=\"request-WEB:e6d93c4f-7b19-4ef5-b676-8ca203355383-77\" data-testid=\"conversation-turn-2\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv data-conversation-screenshot-content=\"\" class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"4263a2a1-3825-4a98-ae46-6b1579909e90\" dir=\"auto\" data-message-model-slug=\"gpt-5-5\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\"\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eHow to Design a Black Friday \/ Cyber Monday Trademark Promo\u003cbr\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eCreate a holiday promotion that brings in trademark clients without discounting away the value of your legal services.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eMost trademark clients don’t feel any urgency to file, which means good prospects can sit on a search or application for months. If you’ve wondered whether a law firm can run a Black Friday sale, what to offer, or how to promote it without looking like a door-buster ad, this training is for you.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eIn this practical workshop, Sonia Lakhany walks through how to plan a Black Friday\/Cyber Monday promotion for a trademark practice. You’ll learn who to target, how to structure offers at any experience level, how to handle the ethics and logistics, and what to say to give clients a real reason to move forward before the end of the year.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eWhether you’re taking your first trademark clients or looking to re-engage the ones you already have, you’ll leave with actionable strategies you can implement immediately.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eIn this training, you’ll learn how to:\u003c\/p\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003eSegment your list by where each contact is in the trademark process\u003c\/li\u003e\n\u003cli\u003eChoose a discount that feels like a real deal without devaluing your services\u003c\/li\u003e\n\u003cli\u003eBuild bundles, BOGO offers, and search and application packages\u003c\/li\u003e\n\u003cli\u003eAdd high-value bonuses like IP audits, agreement reviews, and contract checklists\u003c\/li\u003e\n\u003cli\u003eUse consultation fee credits as a simple promotion\u003c\/li\u003e\n\u003cli\u003eOffer maintenance plans and watch monitoring to current and past clients\u003c\/li\u003e\n\u003cli\u003eCreate an office action review offer that brings in new business\u003c\/li\u003e\n\u003cli\u003eHandle conflict checks and operating versus trust account questions\u003c\/li\u003e\n\u003cli\u003eWrite messaging around filing timelines, the pre-holiday queue, and tax deductions\u003c\/li\u003e\n\u003cli\u003eBuild up to your promo early so it doesn’t get lost in holiday inbox noise\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003ePerfect for:\u003c\/p\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003eNew trademark attorneys\u003c\/li\u003e\n\u003cli\u003eSolo practitioners\u003c\/li\u003e\n\u003cli\u003eAttorneys adding trademarks to an existing practice\u003c\/li\u003e\n\u003cli\u003eLaw firm owners looking to re-engage past clients\u003c\/li\u003e\n\u003cli\u003eLawyers who want to market their services without competing on price\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003eBuild a holiday promotion that feels authentic to your practice, protects your value, and turns the season’s buying mood into new trademark clients.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"4L Education","offers":[{"title":"Default Title","offer_id":68257342193815,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0074\/5154\/1556\/files\/0001-349550132094376534.png?v=1793830670","url":"https:\/\/4lclasses.com\/products\/how-to-design-a-black-friday-cyber-monday-trademark-promo","provider":"4L Education","version":"1.0","type":"link"}