{"product_id":"would-you-like-fries-with-that-offering-services-beyond-trademarks","title":"\"Would you like fries with that?\": Offering Services Beyond Trademarks","description":"\u003cdiv class=\"qMYqUG_convSearchResultHighlightRoot\"\u003e\n\u003cdiv class=\"\" data-turn-id-container=\"request-WEB:e6d93c4f-7b19-4ef5-b676-8ca203355383-77\" data-is-intersecting=\"true\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:e6d93c4f-7b19-4ef5-b676-8ca203355383-77\" data-turn-id-container=\"request-WEB:e6d93c4f-7b19-4ef5-b676-8ca203355383-77\" data-testid=\"conversation-turn-2\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv data-conversation-screenshot-content=\"\" class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"4263a2a1-3825-4a98-ae46-6b1579909e90\" dir=\"auto\" data-message-model-slug=\"gpt-5-5\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\"\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003e\"Would you like fries with that?\": Offering Services Beyond Trademarks\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eGrow your trademark practice by offering more value to the clients you already have.\u003cbr\u003e\u003cbr\u003eOne of the most overlooked ways to grow a trademark practice isn't finding more clients, it's serving the ones you already have more fully. If you've ever wondered what else you could offer beyond searches and applications, or how to add services without overwhelming clients or yourself, this training is for you.\u003cbr\u003eIn this practical workshop, Sonia Lakhany walks through how to think about your practice in business terms using two key metrics, average transaction value (ATV) and customer lifetime value (CLV). You'll learn why audits are the best starting point, how to offer watch monitoring services using skills you already have, and simple ways to package and price add-on services so they actually sell.\u003cbr\u003eWhether you're just getting your first few clients or have years of past clients to reconnect with, you'll leave with actionable strategies you can implement immediately.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIn this training, you'll learn how to:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003eUse ATV and CLV to grow revenue without more marketing\u003c\/li\u003e\n\u003cli\u003eOffer brand and IP audits as a standalone service or a client outreach tool\u003c\/li\u003e\n\u003cli\u003eRun audits through a simple intake form instead of your calendar\u003c\/li\u003e\n\u003cli\u003eExplain the gap in USPTO protection so clients see the value of watch monitoring\u003c\/li\u003e\n\u003cli\u003eOffer watch monitoring services with no new skill set required\u003c\/li\u003e\n\u003cli\u003eChoose a watch monitoring tool based on cost and ease of use\u003c\/li\u003e\n\u003cli\u003eStructure a clear, client-friendly watch report\u003c\/li\u003e\n\u003cli\u003ePrice add-on services with flat fees, subscriptions, retainers, or free trials\u003c\/li\u003e\n\u003cli\u003ePackage different services for different types of clients\u003c\/li\u003e\n\u003cli\u003eBuild a referral bench for services you don't want to handle yourself\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePerfect for:\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eNew trademark attorneys\u003c\/li\u003e\n\u003cli\u003eSolo practitioners\u003c\/li\u003e\n\u003cli\u003eAttorneys growing a trademark practice\u003c\/li\u003e\n\u003cli\u003eLaw firm owners looking to increase revenue per client\u003c\/li\u003e\n\u003cli\u003eLawyers who want recurring revenue from their existing client base\u003cbr\u003eTurn every client relationship into a long-term partnership by offering the services they didn't know they needed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"4L Education","offers":[{"title":"Default Title","offer_id":68017551179927,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0074\/5154\/1556\/files\/shopify-preview.png?v=1791409746","url":"https:\/\/4lclasses.com\/products\/would-you-like-fries-with-that-offering-services-beyond-trademarks","provider":"4L Education","version":"1.0","type":"link"}