How to Charge for Trademark Consultations

How to Charge for Trademark Consultations

Confidently charge for consultations and convert more potential clients into paying trademark clients.

One of the biggest challenges for trademark attorneys isn't learning the law, it's learning how to run a profitable practice. If you've ever wondered whether you should charge for consultations, how much to charge, or how to confidently discuss your fees without feeling "salesy," this training is for you.

In this practical workshop, Sonia Lakhany walks through her proven consultation framework used to build a thriving trademark practice. You'll learn when it's time to transition from free consultations, how to structure your consultation process, common pricing strategies, and simple techniques that help increase conversions while respecting your clients and your time.

Whether you're brand new to trademark law or looking to refine your consultation process, you'll leave with actionable strategies you can implement immediately.

In this training, you'll learn how to:

• Decide when to transition from free to paid consultations
• Determine appropriate consultation pricing based on your experience
• Structure consultations using a proven framework
• Present pricing confidently without feeling pushy
• Increase consultation-to-client conversion rates
• Use consultation fee credits to encourage prospective clients to move forward
• Set expectations around timelines, pricing, and next steps
• Keep consultations focused and on schedule
• Handle common pricing objections with confidence
• Create a consultation process that attracts qualified clients while protecting your time

Perfect for:

• New trademark attorneys
• Solo practitioners
• Attorneys growing a trademark practice
• Law firm owners refining their sales process
• Lawyers looking to improve consultation conversions and profitability

Build a consultation process that feels authentic, respects your expertise, and helps you consistently turn conversations into clients.