How to Design a Black Friday / Cyber Monday Trademark Promo

How to Design a Black Friday / Cyber Monday Trademark Promo

Create a holiday promotion that brings in trademark clients without discounting away the value of your legal services.

Most trademark clients don’t feel any urgency to file, which means good prospects can sit on a search or application for months. If you’ve wondered whether a law firm can run a Black Friday sale, what to offer, or how to promote it without looking like a door-buster ad, this training is for you.

In this practical workshop, Sonia Lakhany walks through how to plan a Black Friday/Cyber Monday promotion for a trademark practice. You’ll learn who to target, how to structure offers at any experience level, how to handle the ethics and logistics, and what to say to give clients a real reason to move forward before the end of the year.

Whether you’re taking your first trademark clients or looking to re-engage the ones you already have, you’ll leave with actionable strategies you can implement immediately.

In this training, you’ll learn how to:

  • Segment your list by where each contact is in the trademark process
  • Choose a discount that feels like a real deal without devaluing your services
  • Build bundles, BOGO offers, and search and application packages
  • Add high-value bonuses like IP audits, agreement reviews, and contract checklists
  • Use consultation fee credits as a simple promotion
  • Offer maintenance plans and watch monitoring to current and past clients
  • Create an office action review offer that brings in new business
  • Handle conflict checks and operating versus trust account questions
  • Write messaging around filing timelines, the pre-holiday queue, and tax deductions
  • Build up to your promo early so it doesn’t get lost in holiday inbox noise

Perfect for:

  • New trademark attorneys
  • Solo practitioners
  • Attorneys adding trademarks to an existing practice
  • Law firm owners looking to re-engage past clients
  • Lawyers who want to market their services without competing on price

Build a holiday promotion that feels authentic to your practice, protects your value, and turns the season’s buying mood into new trademark clients.

$0.00

Immediate access

Upon purchase, you'll receive an email with details on how to access your content in Kajabi.

You can think of Kajabi just like Netflix, where you'll have your very own customized portal that you can log into anytime to watch, pause, and come back to your courses anytime you want to reference the material!

Need a payment plan?

We got you! 4L Education has partnered with ShopPay to provide installment plans. Look for the icon below at checkout!

Lifetime access

Enjoy the gift of lifetime access to every 4L course! Watch on your own and log in anytime you need to reference the material.

Back to top