The Best (& Worst) Ways to Market Your Trademark Practice

In this practical training, Sonia shares the marketing strategies that have helped her build a thriving trademark practice without relying on complicated funnels, expensive advertising, or constant social media posting. Learn how to attract more trademark clients by simplifying your messaging, creating content that actually converts, and using AI to market your practice more effectively.

Topics include:

• How to explain trademarks in plain English that resonates with potential clients
• Avoiding common marketing mistakes that make attorneys blend into the crowd
• Creating webinar, video, and social media content that attracts ideal clients
• The power of storytelling and why it converts better than legal jargon
• AI strategies for improving marketing copy, brainstorming content, and creating graphics with Claude
• Why authenticity outperforms polished marketing (and what to focus on instead)
• Networking, speaking, and referral strategies that consistently generate business
• Practical marketing tips you can implement immediately to grow your trademark practice

Whether you're just beginning to market your trademark practice or looking to generate more consistent leads, this session is packed with actionable strategies to help you stand out, build trust, and grow your business with confidence.