The Pros and Cons of Various Trademark Pricing Models

The Pros and Cons of Various Trademark Pricing Models

Choose the pricing model that fits your practice, sells better, and keeps you profitable.

Knowing how to file a trademark is only half the battle. Knowing how to price your services is what keeps your practice running. If you’ve ever wondered whether to charge per stage or one upfront package, how to price 1(b) applications, or how to stop chasing clients for the next payment, this training is for you.

In this practical workshop, Sonia Lakhany breaks down the two main pricing models for trademark services: pay-as-you-go and the all-inclusive retainer. You’ll learn the pros and cons of each from both the client’s and the attorney’s point of view, the clues that tell you which model to pitch in a consultation, and real-world answers to common pricing questions from practicing trademark attorneys.

Whether you’re setting your prices for the first time or rethinking how you package your services, you’ll leave with actionable strategies you can implement immediately.

In this training, you’ll learn how to:

• Compare pay-as-you-go pricing with all-inclusive retainers
• Decide what to include, and what to leave out, of an all-inclusive package
• Explain the pros and cons of each model to clients
• Recognize the clues that tell you which model to pitch
• Avoid confusing prospective clients during consultations
• Price 1(b) applications and office action responses appropriately
• Use consultation fee credits to create urgency
• Build a one-page rate sheet for clients and referral partners
• Structure hybrid packages for multi-mark clients
• Keep files moving without constant client follow-up
  
  Perfect for:
• New trademark attorneys
• Solo practitioners
• Attorneys growing a trademark practice
• Law firm owners refining their pricing
• Lawyers looking to improve cash flow and profitability
  Price your services with confidence, so you can serve clients well and build a more profitable trademark practice.