"Would you like fries with that?": Offering Services Beyond Trademarks

"Would you like fries with that?": Offering Services Beyond Trademarks

Grow your trademark practice by offering more value to the clients you already have.

One of the most overlooked ways to grow a trademark practice isn't finding more clients, it's serving the ones you already have more fully. If you've ever wondered what else you could offer beyond searches and applications, or how to add services without overwhelming clients or yourself, this training is for you.
In this practical workshop, Sonia Lakhany walks through how to think about your practice in business terms using two key metrics, average transaction value (ATV) and customer lifetime value (CLV). You'll learn why audits are the best starting point, how to offer watch monitoring services using skills you already have, and simple ways to package and price add-on services so they actually sell.
Whether you're just getting your first few clients or have years of past clients to reconnect with, you'll leave with actionable strategies you can implement immediately.

In this training, you'll learn how to:

• Use ATV and CLV to grow revenue without more marketing
• Offer brand and IP audits as a standalone service or a client outreach tool
• Run audits through a simple intake form instead of your calendar
• Explain the gap in USPTO protection so clients see the value of watch monitoring
• Offer watch monitoring services with no new skill set required
• Choose a watch monitoring tool based on cost and ease of use
• Structure a clear, client-friendly watch report
• Price add-on services with flat fees, subscriptions, retainers, or free trials
• Package different services for different types of clients
• Build a referral bench for services you don't want to handle yourself
  
  Perfect for:
• New trademark attorneys
• Solo practitioners
• Attorneys growing a trademark practice
• Law firm owners looking to increase revenue per client
• Lawyers who want recurring revenue from their existing client base
  Turn every client relationship into a long-term partnership by offering the services they didn't know they needed.